Working Papers

Deepak Sirwani, Srishti Kumar, Manoj Thomas (2023). Fooled by Stars: Perceptual Biases in Judgments of Numeric Ratings, Society for Consumer Psychology Annual Meeting 2023, San Juan, Puerto Rico.. Novel Insights about Numerical Cognition in Consumer Behavior, Society for Consumer Psychology Annual Meeting, San Juan, Puerto Rico..

Deepak Sirwani, Suzanne Shu (2023). The Year/Length Effect in Time Perception: Evidence from the lab and the field, Society for Consumer Psychology Annual Meeting 2023, San Juan, Puerto Rico.. Society for Consumer Psychology Annual Meeting, Competitive Paper, San Juan, Puerto Rico.

Deepak Sirwani, Manoj Thomas (2022). Xbox from Xbox, Apple from Apple: How Store-Product Match Influences Store Choice, Association for Consumer Research 2022, Denver, CO. In ACR.

Deepak Sirwani, Manoj Thomas (2022). Coach from Coach, Apple from Apple: How the Feeling of Coherence Affects Store Choice, Marketing Strategy Consortium 2022, Mays Business School, Texas A&M University, College Station, TX. Society for Consumer Psychology Annual Meeting, Competitive Paper, San Juan, Puerto Rico.

Deepak Sirwani, Manoj Thomas (2022). The Feeling of Coherence: When and Why Shoppers Switch to Brand's Official Stores, Society for Consumer Psychology Annual Meeting 2022, Virtual. Society for Consumer Psychology Annual Meeting, Competitive Paper, San Juan, Puerto Rico.