Deepak Sirwani

Deepak Sirwani

Assistant Professor

The University of British Columbia


I am an incoming Assistant Professor in the Marketing & Behavioural Science Division at The University of British Columbia. My research focuses on consumer judgments and decisions in real-world settings, especially within the digital environment. My doctoral dissertation explored numerical cognition in contexts such as ratings and time perception.

Before transitioning to academia, I was a founding team member of OYO Rooms, an e-commerce startup that has evolved into a leading global hospitality chain. I also have experience as an Intellectual Property Law Consultant for US law firms.

Download my CV.

  • Numerical Cognition
  • Time Perception
  • Emerging Technologies (NFT, AI)
  • Digital Marketing
  • PhD in Behavioral Marketing, 2024

    Cornell University, SC Johnson College of Business

  • Master of Science in Management, 2023

    Cornell University, SC Johnson College of Business

  • BS (BTech) in Electrical Engineering, 2012

    Indian Institute of Technology (IIT)