Publications

Deepak Sirwani, Srishti Kumar, Manoj Thomas (2023). Fooled by Stars: Perceptual Biases in Judgments of Numeric Ratings. Revision invited for 2nd round review at Journal of Marketing Research.

Deepak Sirwani, Suzanne Shu (2023). Perceptual Time Dilation: How Computational Ease Influences Time Perception in Lab and Field Settings. Revision invited for 2nd round review at Journal of Marketing Research.

Deepak Sirwani, Manoj Thomas (2023). Xbox from Xbox, Gucci from Gucci: The Influence of Store-Product Fit on Consumer Store Preferences. Preparing for resubmission at Journal of Marketing.