I am an Assistant Professor in the Marketing & Behavioural Science Division at The University of British Columbia. My research focuses on consumer judgments and decisions in real-world settings. My doctoral dissertation explored numerical cognition in contexts such as consumer ratings and time perception.

Before transitioning to academia, I was a founding team member of OYO Rooms, an e-commerce startup that has evolved into a leading global hospitality chain. I also have experience as an Intellectual Property Law Consultant for US law firms.

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